From the authors of the best-selling and award-winning book, Code Halos, comes the new playbook for surviving and thriving in a world changing faster than ever due to the power of robots and machine learning. If you read one business book this year, do yourself a favor – read this. Your future depends on it.

Artificial Intelligence means very real business

AI is not a mythical unicorn.
It’s the next level of productivity tool.

Play Video icon

Watch Video

When Machines Do Everything
How to Get Ahead in a World of AI, Algorithms, Bots and Big Data

Artificial intelligence has left the laboratory (and the movie lot) and is in your building. It’s in your home. It’s in your office. From Alexa to Nest to Siri to Uber to Waze, we are surrounded by smart machines running on incredibly powerful and self-learning software platforms.

And this is just the beginning.

Will a Robot take your job away?

Minute by minute, machines are doing more and more of the work we perform today.

What will your company look like in 10 years?

The rise of artificial intelligence is the great story of our time. Those who succeed in the next phase of the digital economy are not those who can create the new machines, but those who figure out what to do with them.

Will your company be Ubered?

When machines do everything, what are you going to do?

This book is your field guide.


What to Do When Machines Do Everything

This book is your field guide.

Buy Now


Clear, Useful, Realistic Framework

“What to Do When Machines Do Everything could not be more timely. The authors lay out clear, useful, realistic frameworks for how companies, governments, and individuals can engage with, and prosper from, the new systems of intelligence. In a time of disruptive innovation, this is precisely what we all need.”

– Geoffrey Moore, Author, Crossing the Chasm and Zone to Win

“…refreshingly thought-provoking.”

– John Thornhill, The Financial Times

A Must-Read

“What to Do When Machines Do Everything accurately addresses the elephant in the room: Artificial intelligence makes certain jobs obsolete. But the authors take an optimistic and pragmatic overview of where AI stands today, how it will impact both individuals and organizations, and more importantly, where we go from here. It uses relatable, real-life examples that show how to leverage new technologies to stay competitive, both traditionally and with new entrants. It’s a must-read for those just entering this new world of robots and machine intelligence.”

– Flavio Villanustre, VP of Infrastructure & Security at HPCC Systems, LexisNexis

Well-researched with terrific case study examples

“A timely analysis of the strategic implications of the rapid advancements in AI and machine learning (ML) on businesses of all sizes. The book is well-researched with terrific case study examples of companies that are confronting the realities of today's rapidly changing AI/ML environment, and the consequences facing those that aren't. The book also provides useful advice for executives to respond to the AI/ML opportunities and challenges.”

– Jeffrey M. Kaplan, Founder and Managing Director, THINKStrategies

Quite optimistic

“Instead of being threatened by this new world I found their practical and helpful advice quite optimistic.”

– Nick Bamford, Executive Director, Informed Choice

Must take bold action NOW

"It is excellent and I am aligned with their main theme - in order for AI/technology to move from end of the world risk to untapped opportunity - organizations and individuals must take bold action NOW."

– Jeffrey Thompson, President & CEO, IMA (Institute of Management Accountants)

Balanced, insightful and pragmatic advice

“An essential guidebook for business executives aiming to understand the incredible Impact AI is having - and will continue to have - on business processes and customer engagement strategies. While much of the prior AI literature can ascribed to ‘the sky is falling’ category, What To do When Machines Do Everything dynamically breaks that mold by offering balanced, insightful and pragmatic advice on how to do AI right.”

– Gary Beach, Publisher Emeritus, CIO Magazine

Reveals the skills your employees need

“What To Do When Machines Do Everything helps leaders think beyond their own organizational boundaries and embrace the future of artificial intelligence. The book’s practical advice not only explains how to apply machine-driven solutions at all levels of an organization, it also reveals the skills your employees need to ensure your business stays competitive in this coming age.”

– Theo Priestley, Global Evangelist, SAP

“I really enjoyed the way you are able to tell the positive side of this story....a positive message around the work we are looking to take on.”

– Adam Sherman, World Economic Forum


Ben Pring discusses the future of AI in the healthcare industry at the AHIP Conference.

Watch video

Business Reporter asks authors about the value of AI.

Watch video

Cognizant and ReD Associate authors discuss “how to beat the bot.”

Watch video

Gary Beach interviews authors Paul Roehrig and Ben Pring about the future of AI and work.

Watch video

Authors explain how to adopt AI into your business at The World Economic Forum.

Watch video

A.I. Caramba…The robots are getting smarter.

Watch video

Learn about THE WORK AHEAD needed to master the new digital economy.

Watch video


What To Do When Machines Do Everything Teaser

Read article

The Work Ahead Data Navigator Tool

Read article

Business Reporter, Four jobs AI won’t destroy

Read article

The Australian, Enhanced jobs will be protected jobs

Read article

Consulting Magazine, When AI Rules The World…

Read article

The Banker, What can banks learn from GE?

Read article

Center for the Future of Work, Dennis Mortensen, CEO of x.ai, on the Present and Future of Artificial Intelligence

Read article

The Financial Times, Incumbents, Not Disrupters, Will Be Winner In The Digital Arms Race

Read article

Time, Robots: Find Out If A Robot Will Take Your Job

Read article

The Huffington Post UK, Employees Should Not Worry About ‘Beating The Bots’

Read article

LSE, The Coming Jobs Boom In The Age Of Intelligent Machines

Read article

CBS MoneyWatch, The AI Revolution May Not Be Simply A Job Destroyer

Read article

Outlook Business, Be Calm And Beat The Bot

Read article

Monster, How To Be Better Than A Robot At Your Job

Read article

Steelcase, Q+A: ‘The Future of Work Is Not Work’

Read article

Forbes, What To Do When Machines Do Everything

Read article

The Huffington Post, Ask the Thought Leaders: What Impact Will AI Have In The Next 20 Years?

Read article

FT Advisor, Book Review: Job Sharing With Robots

Read article

The Wall Street Journal, CIOs Put to Test Integrating Smart Machines, Workforce

Read article

Sand Hill, Three Forces Creating Jobs From Artificial Intelligence

Read article

Deal Architect, Book Review: What To Do When Machines Do Everything

Read article

Forbes, How I Learned To Stop Worrying and Love The Machine

Read article

Cognizant’s The Work Ahead Data Navigator

Read article

CNBC, These 4 Jobs Will Keep You Safe From Robots

Read article


Malcolm Frank

MALCOLM FRANK is the executive vice president of strategy and marketing at Cognizant, a global technology consultancy of over 250,000 employees.

Paul Roehrig

PAUL ROEHRIG is vice president of strategy and marketing for Cognizant Digital Business and a founder of the Center for the Future of Work.

Ben Pring

BEN PRING leads Cognizant’s Center for the Future of Work, which helps clients bring the future of work to life — today.